The Anniversary Logo

To commemorate this significant year for Asanteman, a distinctive collection of logos has been created for use in all anniversary-related communications throughout the celebration period. The anniversary logo features block text, a monogram of the king's head, and the iconic golden stool.

SPECIFICATIONS AND GUIDELINES

A temporary, limited-use logo has been crafted to harmonize with Manhyia Palace’s visual identity, offering a uniform approach to acknowledging this significant milestone when sharing narratives or promoting events aligned with the silver jubilee anniversary. These guidelines outline the proper utilization and application of the King’s 25th Anniversary visual identity, encompassing the logo, tagline, colour palette, and duration of use.

HERE'S AN OUTLINE FOR THE GUIDELINES ON THE PROPER UTILIZATION OF A 25TH ANNIVERSARY LOGO:

Describe the design elements of the logo, includes block text, monogram of the king’s head, and the golden stool.

The logo is designed for temporary and limited use, exclusively reserved for the commemoration of the Silver Jubilee Anniversary. It should not be used beyond the designated celebration period.

The logo should be prominently featured in all communications, promotions, and event materials related to the silver jubilee anniversary. This includes but is not limited to:

– Official announcements

– Event invitations

– Posters and banners

– Social media posts and profiles

– Website headers and footers

– Email signatures

– Any other promotional materials associated with anniversary-related activities is subject to approval by the anniversary committee.

  1. Accompanying the logo, a designated tagline or messaging should be used to enhance its meaning and significance, emphasizing the importance of the silver jubilee anniversary.

Example taglines may include:

– “Celebrating 25 Years of Leadership and Legacy”

– “Honoring a Quarter Century of Reign and Influence”

– “Marking 25 Years of Asantehene’s Stewardship”

These taglines should be used consistently alongside the logo in all communications and promotional materials to reinforce the significance of the anniversary.”

The colour palette for the logo should be strictly adhered to in order to ensure accurate reproduction and maintain its integrity. The specified colors should be used consistently across all applications of the logo. The recommended colour palette includes:

– Gold/Yellow: Represents the richness of tradition and heritage.

– Black: Symbolizes strength of our black stools, authority, and solemnity.

– Green: rich forest vegetation

These colors should be reproduced faithfully in both print and digital formats to preserve the visual identity of the logo.

The logo is authorized for use exclusively during the duration of the anniversary celebration, from the start of the festivities (6th February) until the conclusion of the silver jubilee anniversary period (11th November 2024). It should not be utilized before or after this designated timeframe to maintain the integrity of the commemoration.

To ensure proper usage of the logo, a process for obtaining approval from the anniversary committee is established.

All individuals or organizations seeking to use the anniversary logo in any materials or communications must obtain approval from the anniversary committee before proceeding. This can be done by submitting a formal request to the committee, outlining the intended use of the logo and providing details of the materials or communications in which it will be featured.

The committee will review each request and assess its alignment with the guidelines for logo usage. Upon approval, the requester will be granted permission to use the logo as specified in their submission.

It is imperative that no materials or communications featuring the anniversary logo be produced or distributed without prior approval from the anniversary committee. This process ensures consistency and integrity in the representation of the anniversary celebration.

To accommodate different applications, variations of the logo may be provided for use in print or digital media. These variations maintain the core design elements of the logo while optimizing for readability and visual impact in specific mediums.

For print media, a high-resolution version of the logo will be provided to ensure clarity and sharpness when reproduced in various print materials such as posters, banners, and flyers.

For digital media, a version of the logo optimized for online use will be provided. This may include variations formatted for use on websites, social media platforms, and email communications, ensuring optimal visibility and compatibility across digital channels.

All variations of the logo will be approved by the anniversary committee upon request to ensure consistency and adherence to branding guidelines.”

Usage of the anniversary logo is restricted to authorized individuals or organizations involved in official anniversary-related activities. The logo should not be used for any other purpose unrelated to the silver jubilee celebration without explicit approval from the anniversary committee.

Misrepresentation or alteration of the logo in any form is strictly prohibited. This includes but is not limited to:

– Modifying the design elements or colors of the logo

– Combining the logo with other graphics or imagery without approval

– Using the logo in a manner that could be construed as derogatory or offensive

Additionally, the logo should not be used in any way that implies endorsement or affiliation with individuals, organizations, or causes not officially associated with the anniversary celebration.

Any unauthorized use of the logo will be subject to legal action and may result in penalties as deemed appropriate by the anniversary committee.

These restrictions are in place to preserve the integrity and authenticity of the anniversary celebration and to prevent misuse or misrepresentation of the logo.

By following these guidelines, stakeholders can ensure the proper utilization of the 25th anniversary logo, maintaining consistency and honoring the significance of the milestone.